Latest Digital Marketing Trends 2020 || Digital Vrinda

Latest Digital Marketing Trends 2020 || Digital Vrinda

The innovations and trends of digital marketing come and go at an incredible speed. 

We can go to Instagram to do our shopping or the world can be ruled by WeChat. It's hard to predict, but these are some of the trends that we think will keep us busy over the next months.

Latest Digital Marketing Trends 2020 || Digital Vrinda

1. Voice Marketing: 

If there is a marketing trend that you are hearing in 2020, it is the voice. It is estimated that around 50% of the surveys will be conducted by voice in 2020.

This growth in voice search is good news for marketers, as it is an increasingly sophisticated and useful tool to add to the box. Voice search provides much deeper and more precise information about the mood of the consumer than simple text search.

Data analytics technology is getting smarter every day, increasing the likelihood that the customer will find exactly what they want, allowing marketers to better understand their customers.

2. Personalized email Marketing

Personalization is the slogan of email marketing in 2020. By using advanced behavioral data technology that learns how consumers interact with a website or app, more brands will realize the power of an e-personalized mail, Sent to customers at the right time.

A welcome email that includes a product discount code or a recommendation for another product when they buy something; This type of timely communication helps build a lasting relationship with your customer, in addition to increasing conversions and reducing abandoned carts.

The beauty of it all is that everything is automated, so there is no delay and the timing is perfect for now.

3. Conversation Marketing

Today, almost all applications or websites have a hidden chatbot in the corner of the screen, ready to answer your questions. In the next year, conversation marketing will be increasingly omnipresent.

In fact, conversational marketing campaigns can have a phenomenal success rate, reaching up to 80 times better than emails or news. From a consumer point of view, a cat is more personal, more "human" and less invasive than outdated marketing methods. You can start the conversation any way you want, when you want and get a relevant and personalized response.

Brands, on the other hand, think they can capture valuable information about their customers during a chat, and because the response to a customer is instantaneous, leads are much faster.

4. Omnichannel Tracking

One of the most exciting innovations last year was the introduction of cross-device tracking in Google Analytics. This meant that marketing experts could have a much clearer view of the user's journey, so far limited to the use of cookies that lose user control when moving from cell phones to desktops and applications and vice versa.

The functionality of the Google Web + application also provides data for applications and websites in one place, making it easier for marketers to see where and how users interact with a brand.

Obviously, when it comes to tracking users, there is still a long way to go. The data collection technology of physical stores is still being updated, but we are getting there and who knows what we are planning for next year.

5. AI is no longer the future, it is the present

You know. "He knows." Artificial intelligence is part of everyday life. Everything from the aspect of our social networks to what we buy online is influenced by algorithms that monitor our behavior and discover our preferences. And brands that haven't integrated AI into their digital marketing strategy yet will do so this year.

What will also be noticed next year is the trend towards visual analysis, which means that these algorithms will follow not only what users say about brands, but also what they do with them, how they use them use and how they use them.

6. TikTok 

The growth of TikTok, the free application that allows users to create and share videos on their mobile phones, has been incredible. There are 500 million active users and accountants and 1.5 billion downloads.

Brands wishing to reach this large audience with their clear generation Z demographics are starting to see TikTok as a platform for influence.

And it's a good time to be on board, as there are still relatively few influencers using TikTok, so the competition is still weak.

7. Accessible publications and WeChat

A large number of people now buy on social networks: 60% of Instagram users and 70% of Pinterest users (60% and 70% respectively) say they use platforms to search for new products.

Affordable publications, where you can click on a product on Instagram and buy it from the seller's website, are already a big trend. And soon you will be able to pay for it on the spot and on Instagram.

But to get a real feel for the future of e-commerce, take a look at WeChat, the giant Chinese messaging app that has over a billion active users per month. Retailers can set up their own online stores on the platform using a branded "mini-program", which users can purchase through a standardized payment system.

It even integrates offline behavior data from customers. It may sound confusing, but it happens on a smartphone near you.