Social Media Marketing Techniques 2020 || Digital Vrinda

Social Media Marketing Techniques 2020 || Digital Vrinda

Getting started with social media marketing is not that difficult. This guide was developed especially for business owners like you who want to harness the power of social media to reach your existing clients or acquire new clients.

There are two approaches to social media marketing: active and passive:

When you create content for your social platforms and share it with your audience, this is the active approach.

When your customers talk about your company and you read, like, or respond to it, it's the passive approach.

Difference between organic marketing and payment on social networks

There are two ways to promote your business on social media.

First through organic social media marketing, where you create a great social presence for your brand and get decent follow-up. The posts you share on your social media start committing without paying money on social media platforms.

The second way to promote your business on social media is through paid advertising or sponsored posts, where you spend money for a wider reach, so your posts can be seen by more people and thus be better engaged. You can advertise your business on all popular social channels and start converting leads.

If you want results from day one, paid social media marketing is the right choice for you.

However, you should not ignore organic social media marketing, as it helps create a strong social presence, thereby reducing advertising costs in the long run.

Here's a simple, step-by-step plan for building your social media presence and starting to attract more customers!

1) Start with a plan

Creating a social media strategy will provide a clear path on how to move forward. This will help you decide how you are going to achieve your goals.

Your plan should include a summary of everything you want to do on social media. Here are some tips to help you prepare a social media plan.

Set social media goals - Make sure you set specific, measurable, achievable, relevant, and time-bound goals To set social media goals, decide what is important to your business, such as brand awareness, increasing the social conversion rate, generating traffic or sales, etc.

Do some research on your competitors: your competitors are likely to use social media to promote their business. Although you don't want to copy them, you can learn from what they do (what works and what doesn't).

2) Decide which platforms are suitable for your company

The right platforms for your business are highly dependent on the person you are targeting. You must be present where your audience spends most of their time.

It is crucial to look at the demographics of social media for each platform. This will help you reach the right audience and refine your social media marketing strategy. 

3) Optimize your profile according to the social channel

Create a professional profile on each channel you choose to use. This means optimizing your social media channels to ensure they match your company's values.

4) Understand your social audience

Understanding your audience helps you create content that really resonates with them, not just what you think is great.

Analyzing social media provides tons of valuable information, like who your subscribers are, where they live, the languages  they speak, what their interests are, and how they interact with your brand. Each social network provides its own analytics for the people who manage a business page.